Zappfresh Analysis

About Zappfresh

When Zappfresh was launched in 2015, it aimed to deliver fresh meat and ready-to-eat products at the doorsteps of the people residing in Delhi, NCR. It works on both models B2C and B2B in association with the platforms like Big Basket. The company has also tied up with the cold chain company ColdEX.

Over the years, it has gained a lot of traction and popularity across Delhi and has employed more than 150 people so far. People can place their orders and get the food delivered to them on the same day, and at a specific hour.

Besides the chicken, mutton, and seafood, Zappfresh has also started delivering cold cuts and ready-to-eat products like kebabs and sausages.

Target Audience

Zappfresh’s target audience is mostly the non-vegetarians residing in Delhi. The company targets two kinds of customers – The first group includes people who want to order food for their homes and the second group includes restaurants, mess-owners, or small food startup owners who want fresh meat to be delivered to them every day. 

SEO and SEM Strategies by Viable

In the end, we had wonderful results against our efforts. The online food delivery platform Zappfresh now ranks for more than ~800 keywords in search engines. It has more than ~50,000 monthly visitors with ~1000+ orders in a single day.

However, these stats will continuously be improving based on the latest trends and tactics applied on the same. 

If you’re planning to acquire SEO services for your startup and looking for a trusted partner, we’re here to help! Let’s connect with our team of experts and get a personalized quotation today itself.


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