I Am the World Analysis

What Is ‘I Am the World’ All About?

I Am the World is an online platform where women from across the world aging 40 or above can stay informed of all beauty pageants coming up soon. They can find the details of the upcoming events, participate in the same by filling forms online at ‘I am the World’.

Over the years, it has gained a lot of traction and popularity across Delhi and has employed more than 150 people so far. People can place their orders and get the food delivered to them on the same day, and at a specific hour.

Besides the chicken, mutton, and seafood, Zappfresh has also started delivering cold cuts and ready-to-eat products like kebabs and sausages.

The Business Challenge

Enlisting hundreds of beauty pageants’ information on its online website, the company found its growth potential limited by the legacy aspects of the website structure and design. 

It makes it difficult for Google and other search engines to find and index valuable content beyond the top pages. They required an instant and long-lasting way to grow their share of organic search traffic despite the limitations of the website design and other technical things.

The Solution by Team Viable

The company’s SEO team planned a well-optimized on-page and technical SEO strategy to be implemented throughout the website.

However, doing so in a scalable and sustainable way remained a challenge but better communication and transparency have led us to success.

Here’s A Sneak Peek of the Results Achieved!


Keywords Ranked in Just 3 Months


Organic Traffic Increased


Inquiries Received In A Month

We saw an increase in keyword search rankings and website visibility immediately. More significantly, we have seen better organic traffic on the website pages and measured an increase in average order value on visits that engaged ‘I am the world’.

Here’s what the CEO of the I am the World to say about our solutions – 

‘We had no idea on how to boost the website’s visibility and search traffic, so that more and more women can engage. Viable has helped us reaching more people and spreading the right words about our platform. They have also helped us ensuring increased website visibility in search engines. 

We now receive more than 1000 visitors and 700 inquiries on daily basis. All thanks to Viable.”

I Am the World

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